This job is support/technical grade.
We have an exciting opportunity for a passionate and industry experienced Assistant Marketing Manager, you will be responsible for championing the guest, whilst supporting and co-coordinating the marketing activity for the brand, to drive like for like sales and profit growth.
Working in a mobile role on a permanent basis, you’ll be part of our Vintage Brand Marketing Team that sits within our Premium Division.
Join us at Vintage Inns, a collection of over 180 beautiful country pubs where hearty dishes, Sunday Roasts, Quality Cask ales and an abundance of Gin are all served with a warm welcome from the team! You’ll find roaring log fires and a cosy atmosphere perfect for a visit after a day of exploring the countryside!
What’s in it for me…
• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered
• Mobile working: the flexibility to work from home, the office or one of our sites
• Company Car
• Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in.
• Private medical plan- to help keep you safe and secure
On top of all this, we offer a pension, 26 days paid holiday; high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.
What will I be doing…?
• Managing and owning the brand’s digital channel strategy including website, CRM, affiliate, app and social media with key metrics of driving sign ups, conversion to bookings, voucher redemptions, reach, follower growth and word of mouth recommendation
• Lead the development of the Drinks offer in Vintage pubs, to include drinks range, annual plan, point of sale, comms and working with Drink suppliers.
• Developing new Key dates campaigns including Christmas, Valentines, Mother’s Day and Father’s Day. Working with various internal and external stakeholders and teams to develop the product, pricing, POS and photography for each campaign and to be the champion for key date activity within the brand, right from ideation to launch
• Researching and creating new compelling ideas for gifting and merchandising within Vintage, maximising sales and profit growth within this growing revenue stream
• Day to day budget administration and management to a set project budget including supplier funding
• Managing numerous stakeholders including external agencies and internal teams
• Under-taking regular analysis and evaluation to track ROI and recommendations for the future
• Project managing the delivery of the brand’s marketing calendar activity to the retail teams including launch communication, merchandising, roadshows and annual conferences
• Monitoring market trends within micro and macro environment for Vintage and identifying potential areas in which to invest and act based upon consumer needs, trends and spending habits
• Liaising with food and drinks suppliers to negotiate mutually beneficial consumer activity that enhances our guest experience.
What do I need…?
Just like our brands, our teams are diverse. You’ll need...
• Brand Marketing experience
• Ability to manage multiple projects with many stakeholders
• Excellent Attention to detail
• A passion for exciting and enthusing their audience through all communication channels
• Ability to be flexible with travel
Working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different.
