Are you a passionate, curious, and creative marketer with a passion for continuous improvement in brand development? With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. If you’re as passionate about making a difference within hospitality as we are, we want to hear from you!
We have an exciting opportunity sitting within our Restaurants Division for an ambitious and creative Assistant Marketing Manager to support our Toby Carvery brand. A much loved and recognised brand established in 1985, Toby Carvery leads the market with our ‘Home of the Roast’ proposition delivering over 21 million meals a year bringing families together over a perfect roast.
As Assistant Marketing Manager, supporting the Restaurants Digital & Trading Marketing Manager with delivery of the annual marketing plan through CRM, social and all digital channels, evolving the proposition and driving brand engagement, new guest acquisition and existing guest frequency. This is a unique AMM opportunity on one of our biggest brands, offering the chance to showcase breadth and depth of marketing skills for the right candidate. Your role will be mobile, focusing on our sites across the UK.
You’ll be well rewarded…
- Company Car
- Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in
- Buy up to an extra 15 days holiday – life is for living after all!
- Flexible working – to work around the other important things in life.
- Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
- Never a dull moment - fun, laughs and lifelong friends!
On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.
The Opportunity – Assistant Marketing Manager
- Executing and supporting Toby Carvery’s immediate to mid-term marketing strategy
- Delivering communication and promotional strategies and managing the budget accordingly
- Drive and executing communication strategies across multiple digital channels including Social Media, Content, PR, CRM strategy via e-crm and app
- Creatively evaluating consumer trends, market conditions, competitor information and implementing marketing strategy accordingly
- Driving the recruitment of new guests via engaging, dynamic local marketing, but also ensuring the retention of current guests
- Driving Toby’s profit, volume and market share objectives in line with company ambition
- Effectively managing supplier relationships, and agency partners including effective briefing, project management and the print and production process to deliver cost efficiencies.
- Building effective operational relationships and managing senior stakeholders to ensure flawless frontline delivery of campaigns and joint understanding our branded offer.
What you’ll need to bring to the Assistant Marketing Manager role:
Just like our brands, our teams are diverse. You’ll need...
- Brand Marketing Experience
- A passion for Digital communication channels & a solid understanding of digital landscape
- Demonstrable track record on delivering consumer and audience engagement
- Deep understanding of brand management and development
- Excellent organisation and prioritisation skills with the ability to manage multiple projects
- A focus on delivery and flawless implementation
- A strategic and commercial attitude to sales and marketing
- CIM qualifications highly desirable
- Ability to be flexible with travel
What makes Mitchells & Butlers a great place to work?
To us, a career isn’t just about ‘clocking in’. We really care about our colleagues, and we’re an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger.
Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.
Closing Date - 15th December 2022
