This role is advertised via Mitchells & Butlers, working for our partner agency – Verse.

CRM and Loyalty are an important and growing area within Mitchells and Butler portfolio of brands, with a database of over 15m customer records, across an impressive portfolio of brands, including Miller and Carter, Harvester, Toby restaurants and All Bar One. With significant investment in market leading technology Mitchells and Butlers are working closely with their partner agency Verse to recruit a Campaign Delivery Executive into its Campaign Delivery team.

Working flexibly between your home and our Birmingham city centre Head Office you’ll be part of our wider Digital Production Team.  Your employment contract will be with Verse, our digital agency partner who we are advertising on behalf of, however you will be part of an implanted team of c. seven others, considered part of our Mitchells and Butlers family.

As a Campaign Delivery Executive, you will focus on deploying email, SMS and PUSH Notification campaigns for our portfolio of brands, using our campaign management tool - Adobe Campaign. This will include; the development of automated customer journeys, deploying tactical campaigns, manipulating, selecting and segmenting data daily and finally developing post campaign analysis by understanding performance and identifying how we can improve communication KPIs.

Mitchells & Butlers is at the heart of hospitality. With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned.  Therefore, if you’re as passionate about hospitality as we are, we want to hear from you!

What’s in it for me?

• The chance to build your skills and career with some of the best hospitality brands in the country!
• Never a dull moment - fun, laughs and lifelong friends! 
• Flexible and hybrid working
• Dedicated Social Committee – Offering sports events, days out and even a bake off to take part in!

On top of this, Verse offer; a workplace pension scheme, 25 days paid holiday plus Bank Holidays, Employee Discount, discounts at restaurants, shops, gyms & health providers, mental health & wellbeing support with BHSF.

What will I be doing?

• Implementing email, SMS and Push notifications for our portfolio of brands
• Processing quarterly campaign plans and campaign briefs from the brand teams, ensuring campaigns are delivered on time and achieve targets.
• Managing content libraries, liaising with external agencies to obtaining and processing the required assets.
• Completing accurate data briefs that reflect the requirements of the campaigns and obtaining approval from various stakeholders.
• Building and deploying campaigns within Adobe Campaign, on time, to schedule and with no errors
• Performing Quality Assurance on campaign extracts for other colleagues.
• Ensuring current administration and naming conventions within the platform are adhered to
• Ongoing monitoring of campaigns
• Working with the Email Developers to ensure all HTML assets are correct including personalised and data driven content

What do I need?

• It is essential for the successful candidate to have a sound understanding of the Database Marketing sector though your degree, or from an entry role in our sector
• Work experience of manipulating, segmenting and selecting data through a marketing campaign tool or database e.g. IBM Unica, Adobe Campaign, Salesforce
• Ability to demonstrate a genuine enthusiasm for working with data and developing best practise skills through training on the Adobe campaign tool
• Exposure and understanding of an email broadcast tool would be an advantage and/or HTML
• Ability to pick up technical systems quickly with an aptitude and keenness to learn new technologies
• Excellent organisational skills to deliver against the required deadline
• Excellent attention to detail and appreciation of need to follow process/treat data securely
• Good team working skills with the ability to work collaboratively and flexibly 
• Excellent verbal/written communication skills