Are you a strategic, driven and results-lead content expert? With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. If you’re as passionate about making a difference within hospitality as we are, we want to hear from you!

Our strategy as a company is clear, we want to ensure guests keep coming back by keeping our brands fresh and building our reputation for quality, choice, service, and value for money, and our Content Strategy plays a huge part in this journey. We have a fantastic opportunity for a Content Strategy Manager to join us on a permanent basis. Reporting into our Head of Marketing Innovation, this is an office flexible position where you will be part of the wider Marketing Innovation Team.

We are seeking a strategic Content Strategy Manager to define and lead content strategy across our portfolio of brands spanning pubs, bars, and restaurants. This role is responsible for setting the direction, frameworks, and governance for content for our brands, ensuring each delivers distinctive, high-quality output aligned to commercial objectives.

The Content Strategy Manager will provide strategic leadership, direction, planning, and performance oversight for the brands. They will work closely with Brand Content Creators, as well as the Digital Media and Performance Manager and Search Optimisation Manager, to ensure content strategies are fully integrated across organic, paid, and search channels to maximise reach, engagement, and conversion.

You’ll be well rewarded…

• Annual Bonus Scheme – we are all about rewarding hard work
• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
• Private Medical Scheme

On top of all this, we offer a pension, 26 days paid holiday, high-street shopping discounts, and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity –Content Strategy Manager

• Define the overarching multi-brand content strategy aligned to business and brand objectives
• Set channel strategies across social, web, email, and emerging platforms
• Establish brand content pillars and messaging frameworks for each brand
• Identify strategic opportunities based on guest behaviour, trends, and performance insights
• Recommend and integrate new social platforms, innovations and tools into the business to drive performance and efficiencies, paying particular attention to AI technologies
• Manage the Social Media Scorecard and reporting tools to drive performance and demonstrate business impact. Set KPIs and performance expectations for the team
• Ensure content supports key commercial priorities such as bookings, events, and new openings
• Support Content Creators to define seasonal content direction and campaign narratives. Establish planning cadences, content calendars, and workflow processes
• Oversee the Social Media Training Programme to upskill the Brand and Frontline Teams. Coach team members to elevate creative and strategic thinking
• Identify, build and execute the content testing strategy

What you’ll need to bring to the Content Strategy Manager role: 

Just like our brands, our teams are diverse. You’ll have...  

• Strong experience in a content strategy or content leadership role with a strong track record for delivering measurable results
• Experience managing multi-brand or multi-location content strategies
• Proven experience leading content teams
• Strong understanding of paid media and search integration
• Data-led approach to content planning and optimisation
• Excellent stakeholder management and influencing skills
• Strong organisational and planning capability

What makes Mitchells & Butlers a great place to work?

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.

Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.

Closing Date –  11.59pm on Monday 13th April 2026