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Digital Marketing Executive

Competitive Salary plus bonus, plus company car, mobile working
  1. Full Time

Location

Birmingham, B3 1JP

Digital Marketing Executive

Competitive Salary plus bonus, plus company car, mobile working
  1. Full Time

Location

Birmingham, B3 1JP


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Are you an ambitious marketing professional with a passion for food and drink, looking for a great opportunity to build your marketing portfolio and work in the highly successful and popular brands of Miller & Carter, Vintage Inns and Premium Country Pubs?


Why not join us at Mitchells & Butlers, the heart of hospitality! With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. So if you’re looking to combine your love of food and drink, with your love of marketing then look no further, we’ve got the perfect opportunity for you.


We have a rare and exciting opportunity for a Digital Marketing Executive, we are looking for an engaging marketeer who is ready to take on new challenges with our market leading brands.

 

This is a field-based role, with a base at our Head Office in Birmingham City Centre and reports to our Digital & Trading Marketing Manager within our Premium division. There will be a particular focus on supporting the Miller & Carter proposition and activating key brand campaigns across digital channels.

 

As Digital Marketing Executive, there is a real opportunity to help shape the future of this market leading premium dining brand. Drawing on your passion for the industry along with your marketing experience, you will be accountable for Coordinating the Digital Marketing activity to ensure it is planned and implemented in a timely and effective manner to ensure maximum results for the business. You will also manage all marketing briefs from the brand marketing team for implementation across digital channels.

 

What’s in it for me as Marketing Executive…

  • Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  
  • Flexible working – to fit around the other important things in life   
  • Payday social – Held in our office bar (Yes, we have a bar in the office!)   
  • Company Car or Car Allowance

 

What will I be doing as Digital Marketing Executive…?

  • Be the key stakeholder for the brand/ channel with our digital partners with a focus on supporting Miller & Carter brand activity alongside Vintage Inns and Premium Country Pubs.
  • Brief creative and content on Wrike in response to a brief from the brand marketing team. Check and approve digital content.
  • Ensure work is continually reviewed and learnings are addressed in future activity.
  • Manage the digital channel activity calendar (e.g. Email calender) to ensure all marketing activity launches in a timely manner and that the calendar is accurate at all times- liaising with the wider team to ensure work is on track and has been briefed to the digital team/agency.
  • Liaise with the brand marketing team to progress all digital work from brief to launch.
  • Complete post campaign analysis and make recommendations for future activity.
  • Promotion activation – support the planning team to ensure digital Promotions are set up and tested in a timely manner, keeping a brand promotions tracker up to date.
  • Manage the storage of the brand digital assets to ensure we utilise all content created and it is readily available and accessible for the wider team.
  • Support the Digital Marketing Manager to implement key cross divisional projects and activity throughout the year.  

 

What do I need as Digital Marketing Executive…?

Just like our brands, our teams are diverse. You’ll have/ be..

  • 1-2 years’ experience within a marketing or similar discipline, highly desirable OR Graduate level [any discipline, although Marketing is desired]
  • Self-starting capabilities, collaboration skills, and creative abilities
  • Experience of, and ability to continuously meet deadlines
  • Experience of budget management
  • Strong verbal and written communication skill
  • Strong degree of curiosity combined with attention to detail
  • Ability and experience of managing internal and external relationships