Serving with pride since 1898, Mitchells & Butlers are the heart of UK hospitality. In fact, you already know us, even if you don’t realise it! We own and run more than 1600 pubs, bars and restaurants including the stylish All Bar One brand, legendary Miller & Carter steakhouses, and the iconic Toby Carvery. We are Mitchells & Butlers, and we set the industry standard.

We have a rare and exciting opportunity within our internal Customer Marketing team for a permanent Digital Media & Performance Manager. This is a great opportunity for a Senior marketer hungry to grow their career with a substantial track record of running successful agency relationships and delivering ROI in omni-channel marketing environments. As a subject matter expert, you as Digital Media & Performance Manager will support the Head of Customer Marketing in driving the next step-change in digital performance marketing for Mitchells & Butlers and all its diverse portfolio of pub, restaurant and bar brands. Working with the strategic lead agency and internal brand, finance and commercial stakeholders this role is pivotal in identifying and delivering ROI growth for the business, powered by an optimised promotional strategy.

You’ll be well rewarded…

• Annual bonus scheme worth up to 30% of your salary. We’re all about rewarding hard work!
• Permanent contract with full time hours, and flexible working available to fit work around your personal commitments
• Based at our Head Office/Retail Support Centre located in the heart of Birmingham, with the option to work from home / remotely throughout the week
• A pension that pays, where we’ll more than match your contributions (x1.5 of your contributions, up to a maximum of 5% of your salary)
• 26 days annual leave plus bank holidays, plus option to buy up to 2 weeks extra holiday – life is for living after all!
• Opportunity to opt in to Sharesave Plan, enabling you to save to buy shares or have money returned
• 33% off at all our brands, including our hotels. Whether it’s date night at Miller & Carter or a family roast at Toby Carvery, we’ve got you covered!
• Private healthcare, dental plan, cycle to work, and keep fit schemes

The Opportunity – Digital Media & Performance Manager

• Reviewing current assumptions including budget allocations, media mix and internal structural support to deliver future strategic recommendations that will drive performance growth for M&B
• Being responsible for the management and effectiveness of M&B’s paid performance-driving media planning and delivery.
• Working with our brand and finance teams to ensure that M&B media investment achieves and exceeds (the defined) ROIs, including development of market leading promotional strategies deployed across the full marketing mix.
• Understanding synergies across media channels and recommend the right channel mix by brand/sector.
• Redefining our working practices, develop appropriate performance metrics and benchmarks and create relevant media business cases.
• Working closely with analysts, finance and external partners to continuously drive performance optimisation and oversee a test & learn programme.
• Providing cross functional leadership in campaign planning, execution and evaluation.

What do I need?

Just like our brands, our teams are diverse. You’ll need...  

• Senior marketing experience with substantial track record of running successful agency relationships and delivering ROI in omni-channel marketing environments
• Strong functional marketing channel understanding (traditional ATL as well as cross channel performance marketing, partnership marketing, promotional offer management)
• Strong influencing skills, supported by superb analytical skill with very strong attention to detail
• Breadth of experience in development of successful retail promotional strategies and tactics
• High levels of financial and commercial acumen
• Exceptional interpersonal skills
• High calibre of communication skills, written and verbal
• Strong team player and drive to get things done
• Enthusiastic and self-motivated