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Divisional Planning Manager – FTC

Competitive Salary plus bonus
  1. Full Time

Location

Birmingham, B3 1JP

Divisional Planning Manager – FTC

Competitive Salary plus bonus
  1. Full Time

Location

Birmingham, B3 1JP


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We have a great opportunity within our Customer Marketing team for a Divisional Planning Manager to join us on a nine-month fixed term contract or secondment, to cover a period of maternity leave. Here at Mitchells & Butlers. We are at the heart of hospitality with over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned.  If you’re as passionate about marketing and hospitality as we are, we want to hear from you!


Our brands are split across four divisions – City, Premium, Pubs & Restaurants. As we continue to grow and develop our agenda, we are actively recruiting a Divisional Planning Manager to support, build and execute the Brand, Divisional and portfolio marketing plans via digital communication channels. Interfacing with the wider internal Marketing Central support team, you will drive successful activity at the frontline, drawing on a deep understanding of our guests, delivering a programme of continuous improvement to find greater efficiencies, reduce duplication and ultimately increase measures of success, including sales and profit across divisionally aligned Mitchells & Butlers brands.


As one of four, Divisional Planning Managers, you will support the conversion of brand plans into a Marcomms strategy, being considerate of the implementation, execution, and post evaluation to ensure maximum efficiency and effectiveness.



What’s in it for me?

·  Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  

· Flexible working – to fit around the other important things in life   

· Never a dull moment - fun, laughs and lifelong friends! 

On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts, an online wellbeing hub; and we even give you free shares!



What will I be doing?


· Supporting our brand teams deliver their marketing plans across all marcomms channels.

· Continuous improvement, refinement, evolution and advocacy of the ‘Planning’ process using technology to support the team e.g. workflow management tools

·  Continuous assessment of activity relevancy and return on investment.

· Interpretation of brand strategies / tactical campaigns into implementation through the marketing mix [web, app, social, email etc].

· Using consumer digital performance, insight and trends to inform briefs and improve efficiency of workload to minimise effort and maximise returns

· Delivering digital marketing activities end to end. Working with the channel specialists to shape the brief and optimise the benefit to the brand teams.

· Updating the brand teams on the status of project workflow and helping to prioritise tasks through the development teams

· Maintaining a summary and analysis of all digital campaigns to help lead future marketing decisions

 

What do I need?


Just like our brands, our teams are diverse. You’ll need...  


·  Experience in a strategic marketing planning and/or marketing role

·  Ability to independently source supporting data and research from the various internal teams

· Experience of resource planning, prioritisation and scheduling of projects

· Agency, account management background is preferred

·  Working collaboratively with broad range of agencies to brief and scope, QA execution of digital marketing activities

· An awareness of how digital fits within the overarching communications landscape

· Ability to work across a broad number of internal and external stakeholders

· Excellent presentation sand communication skills

· Previous experience of workflow and asset management tools preferred

 


Working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different.  

 

This advert has been extended. Closing Date amended to Midnight, 3rd August 2022.