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Marketing Manager - Premium Country Pubs

Competitive Salary plus bonus, plus company car, mobile working
  1. Full Time

Location

Birmingham, B3 1JP

Marketing Manager - Premium Country Pubs

Competitive Salary plus bonus, plus company car, mobile working
  1. Full Time

Location

Birmingham, B3 1JP


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Are you an ambitious marketing professional with a real passion for drink, food and guest satisfaction within a premium brand setting? If you are a strategic marketing specialist we have a great opportunity for you. We have an opportunity for a permanent Marketing Manager to lead the agenda within our Premium Country Pubs brand and shape continued success for the future.


Sitting within our Premium division, Premium Country Pubs is one of Mitchells & Butlers’ stand out brands, comprising of 126 stylish, individual pubs situated in some of the most beautiful rural & urban locations in the UK. With strong sales performance and excellent guest standards, it’s no surprise that Premium Country Pubs is outperforming the market!


As Marketing Manager, you will report into the Head of Brand Marketing for our Premium division. Joining a vibrant and innovative wider Premium Marketing team, this role is also part of a very supportive brand team. Operating in a mobile role, this will require travel to the Midlands, on average this can be between 1-2 times a week however this may vary depending upon role requirements.



You’ll be well rewarded…


  • Mobile working: the flexibility to work from home, the office (Birmingham City centre) or one of our beautiful sites
  • Company Car
  • Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in
  • Private medical plan- to help keep you safe and secure 
  • Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
  • Never a dull moment - fun, laughs and lifelong friends! 


On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

 


The Opportunity - Marketing Manager, Premium Country Pubs


Your role and responsibilities would be challenging and varied, and include the following: -


  • Support the brand in retaining the current Market outperformance whilst understanding the next steps required to continue with this outperformance.
  • Executing Premium Country Pub’s immediate to mid-term strategy including the ongoing  development of the offer.
  • Development of the complex Premium Country Pubs’ food offer and drink offer- working closely with the Food development and operations team- but this role would suit a marketeer who considers themselves to be a budding foody too!
  • To be a key stakeholder in the ongoing development of the Premium Country Pubs - to include pre/post opening design, food & drink offer, all guest touchpoints and comms channels.
  • Developing and executing Premium Country Pubs marketing communication plans  
  • Creatively evaluating consumer trends, market conditions, competitor information and implement marketing strategy accordingly
  • Manage relations and work with various agencies to include creative, artwork and PR.
  • Delivering communication and promotional strategies and manage the marketing budget accordingly
  • Driving Premium Country Pubs profit, volume and market share objectives in line with company ambition
  • Developing and maximising third party relationships in conjunction with key internal stakeholders to deliver on-brand objectives and strategies
  • Coaching and development a direct report.

 

What we’d like to see from you: -


  • 2yrs + Experience in a Senior Brand Marketing role 
  • Experience of managing multiple projects at pace whilst having a strong eye for detail
  • Passion for food and drink, with experience of launching a significant food menu. 
  • Demonstrable track record on delivering consumer engagement and influencing stakeholders
  • A strategic and commercial attitude to sales and marketing
  • Experience of working on a soft brand would be desirable
  • Creative and dynamic
  • Self-starter, with a passion, drive and a can-do attitude

 


What makes Mitchells & Butlers a great place to work?

 

To us, a career isn’t just about ‘clocking in’. We really care about our colleagues, and we’re an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger.

 

Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.

Please note due to an unprecedented volume of application this role advert may close earlier than advertised.

Closing Date: Midnight Thursday 9th March 2023