CRM and Loyalty is a critical revenue generation area within Mitchells and Butlers with a database of over 15m customer records, across an impressive portfolio of brands, including Miller and Carter, Harvester, Toby restaurants and All Bar One. With an exciting and dynamic roadmap ahead of us in the CRM space we are seeking to recruit a Senior Campaign Delivery Executive into our Campaign Delivery team on a permanent basis.

As a Senior Campaign Delivery Executive, you will be focused on leading a small team primarily focused on deploying email, SMS and Push notification campaigns for our portfolio of brands, using our campaign management tool - Adobe Campaign. This will include; the development of automated customer journeys, deploying tactical campaigns, manipulating, selecting and segmenting data daily and finally developing post campaign analysis by understanding performance and identifying how we can improve communication KPIs, alongside developing your own and the wider team’s expertise and knowledge within the CRM space.

Working flexibly between your home and our Birmingham city centre head office you’ll be part of the Digital Production Team, embedded within our Customer Marketing Team of experts across all aspects of digital marketing.

Join us at Mitchells & Butlers, the heart of hospitality. With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned.  If you’re as passionate about hospitality as we are, we want to hear from you!

What’s in it for me?

• The chance to build your skills and career with some of the best brands in the country.
• Never a dull moment - fun, laughs and lifelong friends! 
• Part of a top performing customer marketing team with an active social calendar and a flexible approach to working location.
• Continued regular training and development opportunities.

On top of this, we offer; a workplace pension scheme, bonus scheme, 26 days paid holiday plus Bank Holidays, Employee Discount of 33%, discounts at restaurants, shops, gyms & health providers, mental health & wellbeing support and a host of other benefits.

What will I be doing?

• Implement email, SMS and Push notifications for our portfolio of brands
• Assess, optimise & deliver quarterly campaign plans and campaign briefs from the brand teams, ensuring campaigns are delivered on time and achieve targets.
• Develop, support and challenge your direct reports to reach their potential.
• Support the Campaign Delivery Manager in team management, undertaking regular projects to further progress the team.
• Participate in regular divisional wide optimisation sessions, identifying opportunities to refine and improve our automated programme alongside our optimisation team.
• Help to identify and define new processes to deliver greater efficiencies, accuracy and ways of working.
• Act as lead contact for high profile company wide campaigns, co-ordinating scheduling, build and final approval with accuracy and efficiency.
• Manage content libraries, liaising with external agencies to obtain and process the required assets.
• Complete accurate data briefs that reflect the requirements of the campaigns and obtain approval from various stakeholders.
• Plan, review, build and deploy campaigns within Adobe Campaign, on time, to schedule and with no errors
• Perform Quality Assurance on campaign extracts for other team members..
• Work with the Email Developers to ensure all HTML assets are correct including personalised and data driven content

What do I need?

Just like our brands, our teams are diverse. You’ll have...  

• A good understanding of the Database Marketing sector though your degree or from an entry role in our sector is essential
• Work experience of manipulating, segmenting and selecting data through a marketing campaign tool or database e.g. IBM Unica, Adobe Campaign, Salesforce
• Ability to demonstrate a genuine enthusiasm for working with data and developing best practise skills through training, ideally using an Adobe campaign tool
• Exposure and understanding of an email broadcast tool would be an advantage and/or HTML
• Ability to pick up technical systems quickly with an aptitude and keenness to learn new technologies
• Excellent organisational skills to deliver against the required deadline
• Excellent attention to detail and appreciation of need to follow process/treat data securely
• Experience of managing one or more direct reports with an ability to coach, train, support and challenge.
• Good team working skills with the ability to work collaboratively and flexibly 
• Excellent verbal/written communication skills